Your Money and Your Brain explores the neuroscience of financial decision-making: what goes on in your brain when you think about money.
Other books describe the mistakes investors make, Jason Zweig explains why smart people can be stupid about money – and how they can do better. Combining the latest research in psychology, neuroscience, economics and animal behaviour Your Money and Your Brain gets down to the biological foundations of how we make decisions – and explains it all in a clear, entertaining manner.
It brings up radical insights into how our minds estimate risk and anticipate gains, why investors tend to be overconfident and what makes the investing brain a battlefield between reason and emotion.
Jason Zweig creates a guide for avoiding all those common mistakes that plague investors. Each chapter highlights simple, practical steps that all investors can easily follow. Your Money and Your Brain offers original insights into getting better results for beginner and experienced investors alike.
“Compelling… Go and get yourself a copy of Your Money and Your Brain. It is likely to be one of your better investments.”
Tom Stevenson, ‘Daily Telegraph’
“Neuro-economics can help you understand your reactions – and get richer… What goes on in your brain when markets are crashing? The new science of neuro-economics – a hybrid of neuro-science, economics and psychology – has begun to shed light on that question.”
“While investors assume they are making rational investments, all too often they are not… Scientists are only at the beginning of understanding the mysteries of our brain… Alongside our rational, thinking brain, we have deeper, more animal instincts… Mr Zweig suggests a number of strategies for avoiding the pitfalls.”